Digital Transformation

Empowering SMEs Through Digital Innovation

At LB Digital, we are dedicated to helping businesses thrive in the digital landscape. Specializing in web presence enhancement, digital transformation for SMEs, data analysis solutions, and customer experience optimization, we offer a comprehensive suite of services tailored to meet the unique needs of our clients.

With a focus on innovation, integrity, empowerment, and community, we are committed to driving success for businesses of all sizes. Contact us today to start your digital transformation journey with LB Digital.

Who we are

Management Team


Roshan Rosso

CEO & Chief Strategy Officer

A Visionary, Entrepreneur, Right- Brained and a Thought Leader in Strategic Brand Management & Marketing, Inspiring Achiever Award 2022 comes with B.Tech in Mechanical Engineering and he has been able to use engineering and business to grow up his career as a CEO and Executive Creative Director of a start-up Brand Communication Agency in UAE and Singapore. After taking a leave of absence from the corporate world in order to pursue his Post Graduation in management studies which gave him a new meaning, direction and focus to his vision. He has completed his Marketing Management specializing in Brand Communications and Strategic Marketing from Indian Institute of Management (IIM).

Extremely passionate about the field of Marketing Communication, Strategic Brand Marketing and Advertising, he has an extensive work experience with multinational companies in UAE, Singapore and India in Business Analysis, Quality Management, Team Management, PR & Events Management, Marketing Campaigns, Advertising & Media Planning and Creative Direction. He has also spearheaded brand building, targeting audiences through digital marketing channels.

Currently he is the Founder and CEO of LB, a Brand Experience Agency based in Dubai and also functions in the capacity as their Creative Director and Board Member. He manages teams in Netherlands, Canada, Singapore and India.

Certified in Six Sigma Business management techniques, he comes with 25 years of diverse experience in Marketing and Brand management, Entrepreneurship and Quality Management experience. Started the career as a Client servicing, Market Research executive with iB&W Advertising agency, FCB Ulka Advertising respectively and later moved in for his first entrepreneurial venture in 2002 starting a Marketing & Promotion company before stepping up into the corporate ladder working for Global Technology Corporations like AOL (American Online), Motorola Global and Hewlett Packard (HP). In the year 2010, He moved to Abu Dhabi, UAE on an assignment for the UAE Federal Authority, UAE General Civil Aviation Authority (GCAA) and later worked for Emirates Airlines (EK) in the capacity of Quality Manager. However his entrepreneurial stimuli   to provide customer experience for brands and research on the psychology behind brand experience, he started LB a Personal Branding  & 360 Integrated Marketing Management Consultancy in 2018 with the vision to adapt emerging technologies in creating an emotional and visual engagement for brands be it an Individual, Product, Services or Companies.

He is a Certified Personal Styling and Grooming specialist from the London College of Style, UK, a Trained Energy Healer and an excellent Communication Specialist. He has trained teams and individuals on Effective Personality and Grooming in India, UAE and Singapore. A great lover of nature, music and travelling.


Jibin Vettiyamkunnel

Chief Technology Officer

With over six years of dedicated experience in the dynamic realms of Systems Management and CRM/ERP implementation across the EU and GCC regions and 3 years of hands-on experience in sales and client management, Jibin’s journey began with an intensive academic pursuit, culminating in the attainment of MSc in IT-Enabled Innovation from Ireland. This foundational experience laid the groundwork for Jibin’s passion for digital transformation particularly specializing in Zoho, Microsoft, and HubSpot platforms and its profound impact on organizational efficiency and growth.

He has successfully managed end-to-end implementations, from inception to deployment. He thrives in troubleshooting technical challenges, ensuring seamless operations and optimizing system performance.

Beyond technical proficiency, Jibin is adept at fostering team collaboration, comprehensive training initiatives and fostering a culture of technology innovation.

As a CRM Consultant with LB Digital, Jibin is dedicated to driving excellence and innovation in CRM/ERP solutions, enabling businesses to thrive in an ever-evolving digital landscape.